Switzerland is quickly becoming more than just a beautiful holiday destination—it’s a new home for the world’s elite. In 2025 alone, a record-breaking 3,000 millionaires are expected to move here, according to the latest Private Wealth Migration Report from Henley & Partners. That’s double last year’s number and a strong sign that Switzerland’s appeal is only growing.

What’s driving this movement? Several factors:

• Political stability

• Excellent healthcare and infrastructure

• Discreet and efficient financial services and

• Breathtaking natural beauty

While countries like the UAE, USA, and Italy also rank high for millionaire migration, Switzerland stands out for its blend of privacy, luxury, and peaceful alpine living. The canton of Lucerne, nestled between mountains and lakes, is particularly attractive to newcomers seeking both cultural richness and tranquility.

British Millionaires Moving to Switzerland

The biggest outflow? The United Kingdom. Over 16,500 millionaires are expected to leave the UK this year, citing rising taxes and a shifting political landscape. Many are choosing Switzerland where certain cantons offer residency-by-investment programs, sometimes called “golden visas,” starting at 200,000 CHF per year in lump-sum taxation.

Where They’re Coming From

Beyond the UK, Switzerland is also seeing wealthy newcomers from Russia and China, both of which saw major declines in their millionaire populations. In fact, over half of Switzerland’s golden visa recipients this year are Russian nationals, followed by Chinese citizens seeking greater personal and financial security.

Experience the Swiss Lifestyle

Whether you’re considering relocating or simply looking to experience the lifestyle that’s attracting the world’s wealthiest, Lucerne offers a perfect introduction to Switzerland. Surrounded by mountains and resting on the shores of Lake Lucerne, this region is renowned for its serenity, culture, and natural elegance.

Villa Ysara provides the ideal home base.  Our private villa allows you to live like a local with all the comforts and beauty that make Switzerland a global magnet for the affluent.

Stay at Villa Ysara and discover for yourself why so many are choosing to call Switzerland home.

Your alpine escape awaits!

Source: Handelszeitung

Switzerland’s Lake Lucerne has long been a destination of understated elegance, and this summer, it welcomed a distinguished guest. Academy Award-winning actress Halle Berry recently shared a glimpse of her visit to central Switzerland, where she spent a serene afternoon at the Park Hotel Vitznau.

With panoramic views over the lake and temperatures exceeding 30°C, Ms. Berry relaxed on the hotel’s terrace, accompanied by the sounds of pianist Pavlina Uszynska. A glass of red wine in hand, she posted a simple yet warm message on social media: “Hello, Switzerland!”

 

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A post shared by Halle Berry (@halleberry)

Known for her role in Monster’s Ball (2002), a film directed by Swiss filmmaker Marc Forster, Berry’s visit may well be a personal return to a country that holds both professional and scenic significance.

While the purpose of her visit remains private, her appreciation for the region is clear. She joins a growing list of international figures, including Madonna, Robbie Williams, and Chrissy Teigen, who have all chosen Switzerland as a place to rest and reconnect..

Lucerne’s charm lies not in celebrity, but in its enduring beauty, something visitors of every background can appreciate. Even so, a quiet toast from a Hollywood icon reminds us just how far this scenic corner of Switzerland can reach.

Summer is undoubtedly the most magical time to experience Switzerland. With long days, mild evenings, and lush alpine landscapes in full bloom, it is the perfect season to unwind and explore.

For those seeking a luxurious and private escape, Villa Ysara offers an exceptional alternative to traditional hotels. Combining elegant design with the comforts of home, Villa Ysara provides both apartment-style and full-villa accommodations, making it an ideal choice for discerning travellers looking to immerse themselves in the beauty of Lake Lucerne with privacy and style.